Smart, crisp, concise, compelling, done.

A  COPYWRITER WITH A HEAD FOR STRATEGY AND AN EYE FOR DESIGN

 

 

I love taking complex messages and turning them into little morsels of wow. 

 

I've held senior positions at Montalvo Arts Center, MCA Records, and Geffen Records, where for more than a decade, I helped shape the label's corporate voice and create campaigns for multi-platinum recording artists including Nirvana, Guns N' Roses, Peter Gabriel, Aerosmith, Cher, Weezer, and Beck. 

 

My work has been noted in Shoot, Screen, and Billboard magazines, talked about on “The Jon Stewart Show” (in his MTV days) and MTV News, and received mentions in the biography of David Geffen and the PBS American Masters documentary “Inventing David Geffen.” 

 

In addition to the full spectrum of writing services I can provide, I have experience in graphic design and A/V production and have partnered with a full-service production company to take your video project from concept to completion.

 

From Los Angeles to London to Silicon Valley, I have lived and worked in places where dreams, daring, style, intellect, and innovation thrive and drive. That experience and culture is part of what I bring to every new project.

 

GOLD HUGO AWARD 46th International Communications Media Competition 

TELLY AWARD X 3 for outstanding cable television commercials

COMMUNICATOR AWARD honoring creative excellence for communications professionals

BEST CONSUMER PRINT AD Orange County Ad Federation

SERVICES

Copywriting

Crisp, smart, engaging copy for any medium or channel. Print, digital, video, social media. Ads, banners, web content, emails, scripts, tweets, posts, blogs, packaging. Does it require words?

I can write them. 

Creative Direction

I have helped startups develop a brand identity and worked with established companies to hone theirs. Whether you're looking for a launchpad, a little creative retooling, or a complete overhaul, I can help you take your brand to the next level.

Design

If you have a simple design project—digital banners, simple website, postcard, flyer, etc.—

I can create great, eye-catching design. For more complex projects, I can help find and coordinate with a designer. 

 

Video

Video is an essential element to marketing in today's digital landscape. I have a long-standing partnership with a full-service video production company to take your project from concept to completion.

 

 

MAKE IT IRRESISTIBLE

Anyone can write copy—features, benefits, USP. Piece of cake. But what kind of cake are we talking?  The kind of  decadent lusciousness that awakens some  unknown desire to be slathered in buttercream? Or a bland, gluten-free loaf of regret?

The right words make all the difference.

Let's go with luscious.